ⓘ Consumer



A consumer is one that buys good for consumption and not for resale or commercial purpose. The consumer is an individual who pays some amount of money for the thing required to consume goods and services. As such, consumers play a vital role in the economic system of a nation. Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers. The consumer also forms part of the chain of distribution. Recently in marketing instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments, marketers have started t ...


Collective buying power

Collective buying power is the ability of a group of consumers to use the old rule of thumb that there is power in numbers to leverage the group size in exchange for discounts.


Consumer economy

A consumer economy describes an economy driven by consumer spending as a percent of its gross domestic product, as opposed to the other major components of GDP. In the U.S., it is usually said by economists, including in Henry Hazlitts "Economics in One Lesson" that 70% of spending is consumer-based, but this number is disputed by economists like Businessweek columnist Michael Mandel.


Consumer education

Consumer education is the preparation of an individual to be capable of making informed decisions when it comes to purchasing products in a consumer culture. It generally covers various consumer goods and services, prices, what the consumer can expect, standard trade practices, etc. While consumer education can help consumers to make more informed decisions, some researchers have found that its effects can drop off over time, suggesting the need for continual education. New dimensions of consumer education are also beginning to emerge as people become more aware of the need for ethical con ...


Consumer health laws

Consumer Health Laws are laws that ensure that health products are safe and effective and that health professionals are competent; that government agencies enforce the laws and keep the public informed; professional, voluntary, and business organizations that serve as consumer advocates, monitor government agencies that issue safety regulations, and provide trustworthy information about health products and services; education of the consumer to permit freedom of choice based on an understanding of scientific data rather than misleading information; action by individuals to register complai ...


Consumer innovativeness

Consumer innovativeness is a construct that deals with how receptive consumers are to new products. Consumer innovativeness has been defined as a predisposition or propensity to buy or adopt new products or a preference for new and different experience.


Consumer revolution

The consumer revolution refers to the period from approximately 1600 to 1750 in England in which there was a marked increase in the consumption and variety of luxury goods and products by individuals from different economic and social backgrounds. The consumer revolution marked a departure from the traditional mode of life that was dominated by frugality and scarcity to one of increasingly mass consumption in society.


Consumer surplus for software products

Consumer surplus for software products can be calculated differently from other products. Customers tend to buy products with greater consumer surplus. Software companies should know what measure in their market analysis to determine their consumer surplus so that create products that are better at fulfilling their customers. Messerschmitt and Szyperski have studied what factors affect the perceived consumer surplus in the software product market. The value a customer places on software is affected by things such as compatibility with complementary products, degree of adoption in the marke ...


Economic materialism

This article addresses materialism in the economic sense of the word. For information on the philosophical and scientific meanings, see materialism. Materialism is a personal attitude which attaches importance to acquiring and consuming material goods. The use of the term materialistic tends to describe a persons personality or a society tends to have a negative or critical connotation. Also called acquisitiveness, it is often associated with a value system which regards social status as being determined by affluence see conspicuous consumption, as well as the belief that possessions can p ...


End user

In product development, an end user is a person who ultimately uses or is intended to ultimately use a product. The end user stands in contrast to users who support or maintain the product, such as sysops, system administrators, database administrators, information technology experts, software professionals and computer technicians. End users typically do not possess the technical understanding or skill of the product designers, a fact that is easy for designers to forget or overlook, leading to features with which the customer is dissatisfied. In information technology, end users are not ...


Homo consumericus

Homo consumericus is a neologism used in the social sciences, notably by Gad Saad in his book The Evolutionary Bases of Consumption and by Gilles Lipovetsky in Le Bonheur Paradoxal. According to these and other scholars the phenomenon of mass consumption could be compared to certain traits of human psychology described by evolutionary scientists pointing out similarities between Darwinian principles and consumer behaviour. Lipovetsky has noted that modern times have brought about the rise of a third type of Homo consumericus, who is unpredictable and insatiable. A similar expression "Homo ...


Land footprint

Land footprint is the real amount of land, wherever it is in the world, that is needed to produce a product, or used by an organisation or by a nation.



A need is something that is necessary for an organism to live a healthy life. Needs are distinguished from wants. In the case of a need, a deficiency causes a clear adverse outcome: a dysfunction or death. In other words, a need is something required for a safe, stable and healthy life while a want is a desire, wish or aspiration. When needs or wants are backed by purchasing power, they have the potential to become economic demands. Basic needs such as air, water, food and protection from environmental dangers are necessary for an organism to live. In addition to basic needs, humans also h ...


Consumer network

The notion of consumer networks expresses the idea that peoples embeddedness in social networks affects their behavior as consumers. Interactions within consumer networks such as information exchange and imitation can affect demand and market outcomes in ways not considered in the neoclassical theory of consumer choice.



SixWeeks was a consumer experiment in 2009 in which Paul McCrudden was paid by companies for being their customer. Using his own personal data about the time and money he spent as a consumer during a six-week period, he invoiced over 50 UK and international companies requesting payment. Five companies paid him, including Pret a Manger, PizzaExpress, EAT and Little Chef.


Consumer unit (economics)

In economics, a consumer unit is defined as either all members of a particular household who are related by blood, marriage, adoption, or other legal arrangements; a person living alone or sharing a household with others or living as a roomer in a private home or lodging house or in permanent living quarters in a hotel or motel, but who is financially independent; or two or more persons living together who pool their income to make joint expenditure decisions. Financial independence is determined by the three major expense categories: housing, food, and other living expenses. To be conside ...


User (computing)

A user is a person who utilizes a computer or network service. Users of computer systems and software products generally lack the technical expertise required to fully understand how they work. Power users use advanced features of programs, though they are not necessarily capable of computer programming and system administration. A user often has a user account and is identified to the system by a username or user name. Other terms for username include login name, screenname or screen name, account name, nickname or nick and handle, which is derived from the identical citizens band radio t ...



The idea of want can be examined from many perspectives. In secular societies want might be considered similar to the emotion desire, which can be studied scientifically through the disciplines of psychology or sociology. Want might also be examined in economics as a necessary ingredient in sustaining and perpetuating capitalist societies that are organised around principles like consumerism. Alternatively want can be studied in a non-secular, spiritual, moralistic or religious way, particularly by Buddhism but also Christianity, Islam and Judaism. In economics, a want is something that is ...


ⓘ Consumer

  • Consumers International is the membership organisation for consumer groups around the world. Founded on 1 April 1960, it has over 250 member organisations
  • The Australian Competition and Consumer Commission ACCC is an independent authority of the Australian Government. It was established in 1995 with the
  • Consumer Alert was an American non - profit organization which advocated on business and consumer issues. It was primarily funded by corporations. It was
  • A consumers co - operative is an enterprise owned by consumers and managed democratically which aims at fulfilling the needs and aspirations of their members
  • Consumer Court is a special purpose court in India that deals with cases regarding consumer disputes, conflicts and grievances. They are judiciary hearings
  • Consumer - driven healthcare CDHC or consumer - driven health plans CDHP refers to a type of health insurance plan that allows members to use health savings
  • Consumer services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages
  • Ethical consumerism alternatively called ethical consumption, ethical purchasing, moral purchasing, ethical sourcing, ethical shopping also associated

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